It's official: Avon's Perfectly Matte Lipstick is matter than MAC

OK, so when it comes to makeup, the latest trends tend to come from the high-end, high-priced brands, right? WRONG!

Avon continues on its journey to provide customers with leading makeup products to rival its pricier counterparts and the latest in a long list of triumphs is Avon's Perfectly Matte Lipstick which comes in at less than a third of the price in a matter than MAC application.

First, there was the red pout followed up by the gloss, but now, celebrities such as Kylie Jenner and Gigi Hadid have ditched the sheen in favour of a more opaque look.

Check out one of the UK's favourite beauty bloggers, Mikhila, loving Perfectly Matte:

And now, thanks to Avon's new lippy, you too can copy-cat in Calabasas like Velvet Teddy never happened.

I love how Avon is always able to offer on point products at affordable prices - it makes working for the company (and wearing all their amazing products) so much easier. I already know that all my customers love Avon and get genuinely excited when a new campaign comes through their door.

So, it's really a no-brainer when you're looking for a professional range and bags of choice. Why pay £15.50 for a product when Avon’s Perfectly Matte lipstick (£5.00) is a better non-drying matte effect lipstick at a third of the price that's NEVER EVER TESTED ON ANIMALS!

Here's Avon's Mystery Matte Challenge Taxi advert and I love it!